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Having issues with bad online reviews ?

This post contains inside information that reputation management agencies charge thousands for .

In this, post, I will cover everything you need to know about cleaning up your online reputation and dealing with negative reviews .

 

 

Part 1: Cleaning Up Bad Reviews in Google Searches

Why Does it Matter?

• Branded searches (aka searches with business name) can drive up to 50% of your organic traffic. They’re the result of brand recognition, offline advertising, direct searches, networking and potential customers doing research.
• Branded searches = direct traffic . Direct traffic caps off the customer journey. When someone knows they want to purchase/contact your business, they type your business name/URL directly into Google. Direct is the most valuable form of traffic for your business.

88% of consumers are influenced by online reviews . If you have negative ones showing up for branded/direct searches, kiss that customer goodbye .

 

 

Pay attention. I’m only going to say this once.

There is no way to delete negative reviews unless you get the person who posted it to take it down (I don’t care what that “online reputation management” company told you).

It’s not slander – it’s the internet. It’s full of trolls (I work here, I would know).

 

Assuming that person won’t delete it, the only way to get rid of bad reviews is to bury them.

Let’s take a look at a live example.

Last week I was watching a TV show about a company that builds custom fish tanks (Tanked). In the episode they built this bad ass custom tank that was shaped like a bank vault for a company called “Saveology”.

I thought to myself:

“That tank cost at least $500,000 to build, that company must be KILLING it. I’m intrigued, I want to learn more”

So I Googled the company name . Here’s what I saw:

Yikes.

1.5 stars on Yelp and 2 on GlassDoor. My opinion of them changed  immediately.

I’m not picking on Saveology – I see this happen to businesses all the time .

Reviews sites like Yelp are authority domains in Google – in other words, they have a lot ranking power . If you don’t take action, they will outrank for your business name.

No worries! I’ve got a fix. If you’re reading this Saveology, here’s how to reclaim your brand.

 

Solution #1: Replace Negative Review Listings with Owned Properties

Sounds easy enough, right? Let me break it down for you.

Let’s start by taking a look at what a branded search should look like:

Those results don’t happen automatically – I had to optimize each of those properties to rank for our brand’s keywords.

If you look at the ranked properties, you’ll notice 2 things:

• If clicked, they help promote my brand in a positive way
• They’re high authority domains

#2 is key . Here’s a breakdown of each’s Domain Authority (DA):

• Vimeo – DA 98
• Facebook – DA 100
• Twitter – DA 100
• YouTube – DA 100
• Yelp – DA 94
• PR.com – 78
• Instagram – 97

Since they’re so high, Google has a ton of trust in them (TOO much).

That means you can rank them by blasting them with really bad links .

If the DA is high enough, it serves as a spam filter. Facebook has over 15,000,0000,0000 links, giving you shelter to build bad links to your Facebook page without fear of getting slapped.

 

 

You don’t have to worry about anchor text over optimization either. The only anchors you need to build are brand name related and naked URLs. Unless your business name is “Boner Pills, LLC”, you’re set.

 

Solution #1a: Picking the Properties to Rank

When picking the properties, look for these attributes:

• Properties with high Domain Authority (use Moz Bar to verify)
• Properties that shed a positive light on your brand
• Properties that allow you to link directly to your website
• Properties that have your brand name in the URL or