📘 You're Losing Customers

📘 You're Losing Customers

link building tactics
Link Building


  • January 7, 2021

About the author

Ryan Stewart

I have an unhealthy obsession with being considered the world's BEST internet marketer. I'm highly active on social media and love a good debate.

It’s 2021…There’s endless link opportunities for your site.

These link opportunities the ones that matter .

In this post, I’ll cover:

  • Every link acquisition strategy that will help your website get more organic traffic .
  • What that link looks like and how you can find it .
  • How to secure that link for your own website.

As we say in Miami – Dale .


Your Website is Losing Money...

Find out exactly how many customers you SHOULD be getting from organic search.


NOTE:  If you want to see how we  execute these links  at scale , check out our  previously recorded webinar . For the end to end process, check out our training.


1. Link Roundups

Link roundups are curated blog updates that link out to their favorite content during a given time period.

Your job is to find these opportunities and send them an email pitch , suggesting they link to a piece of your content in their next update.

Roundups are a tremendous way to land links in bunches if you’ve got something of value to share .

Success depends on the quality content you’re submitting.

For an in depth, step by step guide to landing link roundups, check out the post I wrote a few weeks ago .

What does a “link roundup” look like?

Look for titles like:

  • “Top SEO Posts of the Week”
  • “Best of Internet Marketing: Monthly Blog Roundup”
  • “Top Couponing Tips of the Month”

Below is an example from WordStream :

Link Roundup Example

How do I find “link roundup” opportunities?

a. Using search engine operators in Google, Yahoo, Bing and Duck Duck Go.

Google Search Operators

b. Search for them on Twitter using keywords and #hashtags

Twitter Link Building

How do I secure the link?

After you’ve identified an opportunity, look for a way to contact the person (email, form, social – email is preferred).

Then, send them an outreach email with a pitch for inclusion.

Link Roundup Sample Pitch

This is a fairly easy value proposition, as they’re actively looking for content to curate. You merely have to put it in front of them.


2. Resource Pages

A resource page links out to content deemed important for their audience.

While this may sound like a link roundup, there’s a few key differences.

  • A link roundup takes place on a regular basis and features content recently published .
  • A resource page is a one time update (or page) that links out to evergreen content.

The biggest difference is the pitch:

  • A link roundup pitch takes place before the blogger creates the post, asking for a link in the upcoming post.
  • A resource pitch takes place after the content is published, asking for them to add your content to their page.

Resource pitches generally have a lower success rate, as we’re asking someone to update content (i.e. do work) whereas a roundup is providing them a link when they’re actively seeking it.

What does a “resource page” opportunity look like?

Below is an example from Unbounce :


Some more examples:

  • An attorney might have a resource page featuring important forms, government documentation or insights not featured on their own site.
  • A digital agency might link out to tools they use, industry data or insights not featured on their own site.

How do I find “resource page” opportunities?

Using search engine operators in Google, Yahoo, Bing and Duck Duck Go.

It’s incredibly important to find relevant opportunities, otherwise a pitch will be a complete waste of your time.

The example below shows a resource page featuring “free online resources for learning SEO”.

Resource Page Search Operator

If you don’t have a “free online resource for learning SEO”, don’t waste time pitching for inclusion.

Of course, that doesn’t stop you from creating something to pitch (I only advise doing so if you find multiple resource opportunities to pitch to).

How do I secure the link?

After you’ve identified an opportunity, look for a way to contact the person (email, form, social – email is preferred).


Resource page pitching generally has a low success rate because you’re asking someone to do something that’s kind of a pain in the ass (go back into old content and add a link).

Try and give them good incentive to take action with a strong value proposition:

  • Offer to share the piece on social, email, etc. to drive new visitors to their site
  • Let them know you’ve got a better, updated piece of content
  • Fix a broken link….oh wait, I jumped the gun

This is a perfect segway into…



3. Broken Link Building

You don’t want to send your visitors to a page or website that doesn’t exist, it’s bad for the user experience.

Broken link building is the process of finding relevant websites that are linking out to dead pages, notifying them and offering your link to replace the dead one.

At first glance, this seems like a sh!t load of work. I hacked this process, and wrote about it in detail.

For an in depth, step by step guide to broken link building, check out this awesome post I wrote .

What does a “broken link building” opportunity look like?

You need a tool to find dead links on a page. When going page by page, I use Check My Links browser plugin.


How do I find “broken link building” opportunities?

There’s a million ways to find broken links. We found a way that works, so we built a process around it :

  • We trained our VAs on how to perform link prospecting. We have them build a list of resource pages, relevant to the target website (using the same search operators as “resource pages”).
  • They check each page manually for broken links.
  • If there are broken links on the page, we sent a pitch notifying them. If there are no broken links on the page, we pitch it as a resource page.

Essentially, we perform broken link building as a subset of pitching resource pages. That way, we don’t waste any time and maximize emails sent.

How do I secure the link?

Broken link building has a high success rate (5x better than resource pages) because you’re helping someone fix a problem .

I like to send them an email pitch letting them know exactly where to find the link and a pitch to replace it.


It’s important to note, your link should be a spot on replacement to the dead link you’re pitching. Otherwise, you’ll have a low success rate.


4. Guest Posting

I built this [very successful] agency by guest posting. I don’t care what anybody says , guest posting is the best way to secure links for your website .

On top of the SEO benefit, you can get significant traffic, brand exposure and build relationships with key industry influencers.

With that being said, guest posting requires you to create great content on a consistent basis.

What does a “guest post” look like?

Sometimes the hosting website will call out guest authors, but for the most part, a guest post doesn’t look any different than a standard blog update.


Within it, I linked to the content of my choice.

This single post helped push me up for competitive keyword rankings and drove significant traffic to my site (landed 2 clients from it).

How do I find “guest posting” opportunities?

a. Using search engine operators in Google, Yahoo, Bing and Duck Duck Go.


b. Pitching relevant, authority blogs.

If you’re just getting started with guest blogging, stick to using search operators to find sites actively accepting content.

Once you build a track record, you can pitch anyone you want. I generally look for big, authority websites with an active audience.

How do I secure the link?

After you’ve identified an opportunity, look for a way to contact the person (email, form, social – email is preferred).


Always send links to a few of your best posts – credibility is important.


5. Sponsored Posts

Admittedly, this is a gray hat tactic. Basically you need to find sites that accept advertisers and pitch them on a “native” buy.

Instead of showing interest in buying awful banner ads, we send a pitch asking to sponsor a post instead.

What does a “sponsored post” look like?

Work it out with the publisher to create a native piece of content that fits in with the rest of the site. You should also try and communicate you will not pay for a post tagged as “sponsored” or paid placement.

If they aren’t already doing it, I forsee Google looking at these tags and decreasing the impact of link placements.

How do I find “sponsored post” opportunities?

Using search engine operators in Google, Yahoo, Bing and Duck Duck Go.


We like to use search operators to target niche websites that accept advertisers.

How do I secure the link?

A simple email trick stating you’re looking to buy space on their website does the trick. Just be sure to note you’re not looking for banners or email blasts, but native placements only.



NOTE: I just wrote a complete guide to paying for links – make sure to check it out.



6. Regaining Lost Links (Link Reclamation)

Over time, your website will lose links. While this is natural, we can track down links we’ve lost and ask webmasters to replace them.

What does a “link reclamation” opportunity look like?

Any website that previously linked to yours but for some reason, removed the link.

This could happen for a number of reasons:

  • They changed the URL on their site.
  • Their website is down or migrated.
  • They flat out removed your link.

It’s important to understand why your link is no longer live before reaching out.

How do I find “link reclamation” opportunities?

You’ll need a tool that can help you crawl the links of your website. I use Ahrefs, but Majestic, Moz and SEMRush  are excellent as well.


Simply enter your domain and navigate to “lost” links. Inspect and determine if it’s a good opportunity to reach out.

How do I secure the link?

You’ll need to reach out to the website that removed the link.



7. Claiming Unlinked Mentions

When you’re doing a good job creating content, engaging on social and investing in PR, your website will get mentioned.

A surprising amount of time the mentioning website won’t link to your site.

It’s nothing personal, most of the time they probably didn’t have your URL.

Your job is to monitor these “branded” mentions and send an email pitch asking for link attribution.

What does an “unlinked mention” look like?

Anytime a website mentions your name, brand or website without adding a link to your site.

How do I find “unlinked mentions” opportunities?

You’ll need a tool, as trying to find these manually is a nightmare. There’s a number of solutions:


The team at Seer Interactive wrote a great guide on IFTTT recipes , below is a screenshot to track mentions.


2. Google Alerts

A free tool that allows you to set email alerts when certain keywords are mentioned. If you track “your name” and “your brand” you’ll get emails of the sites talking about them.

3. Mention

Mention is a powerful tool that allows you to easily monitor the web presence of multiple websites, people, businesses, products, etc.

If you’re doing this for clients, Mention is definitely worth the purchase price.

How do I secure the link?

Very similar pitch to link reclamation.



8. The Synonym Method

I coined this one myself, so bear with me as I break it down.

Let’s say you’re looking to build quality links to a Miami based immigration attorney’s website.

You’re going to want to target domains that:

  • Geo relevant to Miami


  • Domains about legal/law

It’s really, really hard to just email random legal websites and get any traction… Unless you approach them the right way.

  1. Find a list of sites that are topically relevant, but NOT in direct competition with you. If you’re an immigration attorney, find sites about DUI law, criminal defense, corporate attorneys, etc.
  2. Send them an email asking to write for them OR do a guest post exchange.

This method works incredibly well in competitive spaces like legal, real estate and insurance.

What does a “synonym” look like?

Any website that operates in the same niche but not in direct competition.

For example:

  • If you run an SEO agency, find other digital service sites that DON’T offer SEO.
  • If you’re a Miami based real estate agent, find a real estate site in another city/state that you DON’T compete in.

And so on…

How do I find “synonym” opportunities?

Our link prospecting team is instructed to use search operators, Twitter and social search engines to find websites about a certain topic.


They’re also instructed exactly what NOT to find.

How do I secure the link?

Success is all about the pitch…and who is sending it.

If you’re doing outreach on behalf of an attorney client, you can’t fire off emails from joe@rankyoursitefirst.com.

You need to obtain permission from your client to pitch on behalf of them – this tweak increases success rate by over 60% .


If you go the guest post exchange route, I like to “NO FOLLOW” links to their site. This helps to keep a smaller footprint and maximize power of inbound links.


9. Blog Commenting

No, blog comments are not spam!

In fact, they’re one of my favorite growth hacking techniques that I use to drive traffic to new sites and promote newly published content.

Blog comments work best when you’re promoting content, not sales pages. When you do that, it becomes a natural link that’s a good opportunity to build an audience (see Matt Cutts video on blog commenting).

What does a “blog comment” opportunity look like?

Any website that publishes content relevant to yours is an opportunity. Editors aren’t going to accept a spammy comment that contains no value and a link to a random website.

The only way to get comments accepted is to write well thought out, value adding comments. Then (and only then) can you drop a link to a related piece of content that supports your comment.

Below is an example from a comment I left on Neil Patel’s site .


How do I find “blog comment” opportunities?

We’ve got a few hundred search operators we use to find opportunities.


How do I secure the link?

No outreach required.

  • Write a 100 – 150 word response to the article
  • Then, drop a link to a relevant piece of content that supports your comment

Rinse and repeat.


10. Forum Commenting

We use forum comments for 2 reasons:

  1. Pillowing links for brand new sites.
  2. To promote content and drive traffic.

Aside from decent link opportunities, forums can drive boat loads of traffic.

It’s your job to find, join and engage in relevant forums.

What does a “forum comment” opportunity look like?

We want to find forums related to the site we’re promoting. Then, search for threads related to the content we’re promoting.

After that it’s just a matter of writing a short response and dropping a link to the content of your choice. You can also drive considerable traffic from your signature.

How do I find “forum comment” opportunities?

We’ve got a few hundred search operators we use to find opportunities.


How do I secure the link?

No pitch needed. Simply leave a well thought out comment on a relevant thread and leave a link to your content.



11. Landing Press Links

I’m going to share with you a hack that I use to get on Thought Catalog, HuffPo, Forbes, Inc and more for less than $150.

At major publications, there’s 2 types of writers:

  • Staff (writers and editors)
  • Contributors (freelancers writing for free)

It’s your job to find the contributors, send them an outreach email and offer them money for coverage.

Yes, it’s not the most ethical tactic, but…sh!t, it works.

What does a “press” opportunity look like?

Any site that you deem a major publication, relevant to your niche, that has freelance writers (“contributors”) writing for them.

How do I find “press” opportunities?

We follow a simple process that works really well:

  • I give my link prospector a list of target publications and keywords.
  • They search those publications looking for articles about that keyword.
  • If that article was written by a NON staff writer, they find their contact info for outreach.

Then, it’s just a matter of sending the pitch.

UPDATE: Podcasts have exploded over the last few years as a press AND link building opportunity. You can find your own through sites like iTunes or hire an agency to handle it for you.

How do I secure the link?

A lot of you will read this and think it’s unethical, but, I don’t care.

I’m about results – that’s why we crush it for clients.

This is the ONLY pitch that I’m not going to share here, as it’s just too valuable (it will save you THOUSANDS on a “PR” firm).

If you want it, you can sign up for the free trial of my course and grab it there.


12. Local Blogger Outreach ( local SEO )

If you drew a 5 mile radius from where you’re sitting right now you’d find thousands of bloggers just waiting for you.

It’s your job to find and pitch them on why they should feature your site.

What does a “local blogger” opportunity look like?

The majority of local bloggers will cover things like travel, fashion, tech and other highly viral niches.

You’ll need to work find the connection between their site and yours.


For example, let’s go back to the “Miami immigration attorney” website. We targeted local travel bloggers because of the high level crosswalk between immigration and travel.

It’s a bit of a stretch, but if they’re Miami based travel bloggers, they crosswalk on geo-relevancy as well.

How do I find “UPDATE” opportunities?

We use a ton of search engine operators to uncover them.


We also check social networks (Facebook, Twitter and Instagram) because there’s SO many opportunities, most aren’t indexed/ranking in search engines.


How do I secure the link?

You can send 1 of 2 pitches:

  • Pitching a piece of content on your site for them to cover (low success rate).
  • Flat out offer them money to write a post (HIGH success rate).

9 times out of 10, bloggers aren’t making any money. When you offer it to them, they jump on it.



13. Video Links (Pillowing)

New websites need love before you start hammering them with contextual links. These initial links, known as “ pillowing ” links are essential to build a natural link profile.

While 99% of these will be “no follow” links, I love building links on video sharing sites. Not only do these links pad your profile, but you can drive a butt load of traffic as well.

What does a “video link” opportunity look like?

Below is a screenshot from a YouTube video on the link building process. In the body text, I included a link to my site.


How do I find “video link” opportunities?

Use search operators. Also, here’s a list to get you started:

  • blip.tv
  • break.com
  • dailymotion.com
  • flixya.com
  • grindtv.com
  • liveleak.com
  • metacafe.com
  • myspace.com/video
  • stupidvideos.com
  • tubetorial.com
  • ustream.tv
  • vimeo.com
  • youtube.com

How do I secure the link?

You’ll need a video to be eligible. If you’re on a budget, just throw some images into a PowerPoint and record your screen.

If you can afford it ($150), try getting a nice explainer video done (I use this guy on Fiverr).


14. Directory Links (Pillowing)

Directories are massive websites which essentially function online business phonebooks. They often have high domain authority and because there’s so many, you can build a ton of links in a short amount of time.

They’ve gotten a bad rap over the last few years because SEOs spammed them to death. The key to building quality directory links is doing manual research to find them , NOT buying them on Fiverr.

What does a “directory link” opportunity look like?

Most of the time, they look like an online phonebook for businesses.

The best ones are often the paid ones – depending on the price, they’re usually worth it.

How do I find “UPDATE” opportunities?

Again, we dip into our list of search operators to uncover quality opportunities.


How do I secure the link?

Simply submit your business information.


15. Professional Organizations (Pillowing)

No matter what your business does, there’s at least a dozen organizations dedicated to it.

These organizations are a great way to pad your site with authority and trust.

Your job is to find and join them.

What does a “professional organization” link look like?

Essentially a dedicated profile page on a website about your industry.

Below is a screenshot from our SEMPO profile ($125). sempo-followed-link

How do I find “professional organization” link opportunities?

Again, our VAs are trained to use search operators to find them.


NOTE: Screenshot is from our search engine operator template, which has over 3,000 search operators to help find links. This is only available to members of my link building course .

How do I secure the link?

Simply follow the instructions to join.


16. Conference and Event Links

Admittedly, this type of link takes a lot to accomplish. You’ll either need to:

  • Host or attend an event
  • Host a Meetup
  • Speak at a conference or event

Yeah…it’s a lot of work. But honestly, if do business offline, people and relationships matter . Getting involved in your community is going to help your business grow, I promise.

What does a “conference and event ” link look like?

When you sign up to speak at event you’ll get links from a number of places:

  • The host’s website
  • Any potential partners that are pushing it on their blog
  • Bloggers at the event who write about the event

event links

I like to email the even organizer afterwards with a link to my site where I published the slides. They pass it on to the entire event for people to reference.

NOTE: I wrote a full post about landing conference and event links on Linkarati – please refer there for more details.

How do I find “conference and event” opportunities?

We use our VA team to find events and conference using search engine operators.


How do I secure the link?

  • If you’re hosting an event, create one easily on Meetup
  • If you’re looking for speaking engagement, you’ll need to apply for an opening


17. Pitching Infographics

Infographics aggregate data into image form. They’re valuable because unlike written text content, you can reuse them over and over without facing duplication penalties.

We like to use infographics in 2 ways:

  1. Submitting them to infographic aggregation sites ( view example here ). This is another great way to build “pillowing” links for new sites.
  2. Pitching an infographic as a guest post.

Both methods are highly scalable as you don’t need to write a ton of new content to secure the link.

How do I find “UPDATE” opportunities?

If you’re using infographics as pillowing links…


Use search operators to find sites that accept infographic submissions.

If you’re using infographics as guest posts….


Use search operators to find websites that have posted infographics as blog posts (NOT submissions, HUGE difference).

Not everyone likes infographics (especially in the digital marketing space, they’re spammed out) so we want to target sites that have posted them in the past.

That way, we know they’re interested in that form of content and will be more likely to accept our pitch.

How do I secure the link?

For pillowing, simply follow the instructions for submission.

To submit as a guest post, you’ll need to send an outreach email to the right person.



18. Skyscraper Method

Yes, this is Brian Dean’s method …I’m shamelessly stealing it because we use it all the time for clients.

  1. Find a piece of content that has a ton of links
  2. Create a better version of it.
  3. Alert the sites linking to it that you’ve built a “better mousetrap”.

I’m using this tactic to build content on my new side project, Laces Out , and we’re killing it.

How do I find “skyscraper” opportunities?


  • Then, figure out how you can improve on that piece of content. Does it need to be updated? Can you turn it into a stunning visual piece (infographic, video)? Can you add more information (i.e. 10 Best…100 Best)?

How do I secure the link?

Once your content is created, scrape the links and contact info from all the sites linking to the original. Then, send outreach emails letting them know you have a “better mousetrap” to share with their audience.



19. Cold Blogger Outreach

There’s so many blogs on the web it’s mind numbing. Each of them represent an opportunity if you approach them the right way. 

I do a ton of cold blogger outreach, for various reasons:

a. Seeding

I’ll identify a group of writers that consistently write about the same topics as me. When I have a great post, I’ll blast off an email to them letting them know about it. The point is to get that content in their mind for coverage in the future .

This works particularly well if you publish a post that contains useful data, insights or case studies they can reference to support claims.

b. Promotion

I care about traffic more than links. I’ll often do cold outreach to people I’ve identified as influencers and offer to do a promotional exchange (I’ll Tweet this if you Tweet this ).

Or, I’ll strategically link to people and ask them to promote it to help expose their link to a larger audience.

c. Link outreach

Finally, I’ll send cold emails blatantly asking for a link. I don’t do this as much anymore because it has a low success rate (and tends to piss people off).

How do I find “blogger outreach” opportunities?

As always, use search engine operators to find bloggers in specific niche.


How do I secure the link?

You’ll need to come up with a pitch depending on your goal. I use dozens – hopefully by now you get a feel for what you need to do!



Tools / Resources

  • Additional reading : Brian Dean’s Skyscraper Technique
  • Additional reading Using Infographics for Link Building
  • Bill Widmer used this strategy to grow his site and outlines the whole process  here .
  • Tool : SEM Rush – Our go to for analyzing the quality of a backlink. More than anything, we look at the traffic potential a link can drive. SEM Rush is hands down the best tool for this.
  • Tool : Check My Links – What we use to check a page for dead links (broken link building).
  • Tool : Ahrefs Content Explorer – A must to execute the skyscraper technique.
  • Tool : BuzzSumo – A must to execute the skyscraper technique.
  • Tool : Majestic SEO – Highly effective link checking tool.
  • Tool : Moz – An all around SEO tool that’s a must for anyone in the business.
  • Tool : Pitchbox – A tool that helps automate outreach and execute it at scale.
  • Tool : Mention – Track online mentions of your website, name or brand.
  • Tool : IFTTT – Track online mentions of your website, name or brand.
  • Tool : Google Sheets – Our go to project management tool. All of our link prospecting starts as a Google Sheets file.

Wrapping it up

I’ve been wanting to write this FOREVER and although it was a major pain in the ass, I finally got it done. However, this is a living list . If you’ve got any tactics you’d like me to add, leave it in the comments and I’ll attribute the tactic with a link back to your site.

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Comments ( 460 )

  • Maximillian Heth Says
    7 years ago

    Hey Ryan, excellent post! Aside from posts I’ve read from the likes of Brian Dean, Neil Patel, or David McSweeney, this is probably the most kick-ass go-to list of bareknuckle whitehat SEO tactics I’ve ever seen! This has rightly earned a permanent place in my bookmarks bar. =)

  • Michael Says
    7 years ago

    Amazing Post, Ryan. I’d add another method to build links. Infographics. Yes, they cost more than a hundred dollars to make but it’s well worth it. If it’s unique and informational, then people would love to share it on their website and give you a link.

    • Ryan Stewart Says
      6 years ago

      Infographics are great, but I’ve found they don’t work as well as link bait, even when you pitch it to a blog to use on their own. Just like everything, they’ve gotten a little spammed out.

  • Tudor Stanescu Says
    7 years ago

    I haven’t read through all of it, but it definitely something I have on my reading list for later this evening. It looks like a nice refresher when you get lost in the sea of link-building. You’re totally right about forum posting and blog commenting being a great for an over all strategy link-building strategy, its one of the most successful things for traffic leaking. I always get frustrated when I do a kick-ass guest post on a great site and drive ZERO referral traffic, vs a couple good blog comments and forum posts where I drive a LOT of great traffic with.

  • Andrew Says
    7 years ago

    Great post as always. Your quickly becoming my favourite blogger. I like all the methods and it is refreshing to hear you speak so fondly about guest posting and also blog commenting. In a nutshell the message I got from this is SEO is mire than link building, its about proper Marketing.

    You also talk about local SEO for Google. If you are in a country (UK) and you want to rank well in the UK google, can you aplpy the same techniques?

    Thanks Ryan, big fan.

    • Ryan Stewart Says
      7 years ago

      thanks andrew, i really appreciate that. i work incredibly hard on this stuff, it’s good to know people enjoy it!

  • Christian Sculthorp Says
    7 years ago

    Hey Ryan,

    This is an awesome list! I’ll be signing up with SEMPO right away… and we’ll be including this post our weekly roundup tomorrow 😉

    I like your attitude towards link building. Too many people shy away from “grey hat” links like native sponsored posts because of Google’s propoganda. As long as it can’t be picked up by the algorithm, it’s all white hat to me.


  • Stefan Says
    7 years ago

    Great post Ryan, tnx again!

  • Hung-Hsun Huang Says
    7 years ago

    Hey Ryan, thanks for sharing. Quick question, will you consider reach out to website owners when you have a backlink in their articles but it’s a nofollow link? Thank you!

    • Ryan Stewart Says
      7 years ago

      not sure i understand the question, but yes, if someone links to your website with a NO FOLLOW link, you can reach out and ask them to change it.

  • Andre Says
    7 years ago

    Killer post again. Thanks for the share Ryan.

  • Madhur Says
    7 years ago

    Hi Ryan, I loved the piece its just a one stop shop covering all the aspects of white hat. I have some fruitful suggestion to add in list say WEB 2.0’s and Document / PPT Sharing link acquisition technique. Though, depending on the website it’s scope is diversified into No-Follow and Do-Follow but still it has some value in terms of linking from authority to money site and referral visits. I am unsure on to what extent you agree on this. Insights on this always welcome. Kudos to the efforts on such a lengthy post. Looking for more such techniques from you. Bookmarked forever.

    • Ryan Stewart Says
      7 years ago

      web 2.0s and doc shares are ok, but they havent really done a lot in terms of driving rankings and traffic (in my opinion). with that being said, i think theres a right way to do them.

  • Lewis Parrott Says
    7 years ago

    Hey Ryan,

    Been following you for a while now and you’ve really put yourself on the radar, particularly with this post.

    Oh, and anyone reading this, get yourself over to Ryan’s awesome facebook group: https://www.facebook.com/groups/digitalmarketinghelp

    Lewis 🙂

  • Oyekunle Damola Says
    7 years ago

    This is quality stuff. Thanks for sharing examples of all the link building strategies you mentioned. It made it easier to digest the methods. Would start working on my link prospecting. Looking forward to reading your next article. Thanks Ryan. Huge Fan.

  • Costa Says
    7 years ago

    Hey Ryan, great ideas here!

    One thing though, I’d have to disagree with “Our go to for analyzing the quality of a backlink. More than anything, we look at the traffic potential a link can drive. SEM Rush is hands down the best tool for this.”

    SEMRush’s backlink DB is miniscule compared to Ahrefs and Majestic and even Moz, so they miss lots of links. I like Majestic best because of their large DB and Trust/Citation/Topic Flows.

    SEMRush is great at competitive kw research.

    • Ryan Stewart Says
      6 years ago

      Agreed, their link index isn’t as good. I use it for traffic estimates. In my experience, links that drive traffic drive rankings.

  • Dejan Says
    7 years ago

    Awesome post Ryan. Lots of actionable steps everyone can do.

  • Ryan Says
    7 years ago

    Hey Ryan,

    Great post here. Suggestion to add to the “living list” in my opinion would be Reverse Engineering competitors. We do this a lot by basically just looking through the top 1 or 2 pages for keywords clients are ranking for (or want to rank for) and analyze their link profiles.

    We will then make a spreadsheet of all the best places/links we could replicate and begin whatever acquisition method we need to. At times, this can be a little tedious but it’s an easy and super beneficial way of locking down several good links.

  • Adam Wesolowski Says
    7 years ago

    Hey Ryan, really love your list, it’s not easy to find all the ideas and resources in one place! Anyways, I believe that there’s a great opportunity especially in the video links technique, and will definitely use it for securionpay.com, have a nice day!

  • delizard Says
    7 years ago

    Hi Ryan, very great post!
    One question please about directory submission: what do you think about “best of the web” directory? It’s a nice and valid/trust directory? Thank you! bye

    • Ryan Stewart Says
      6 years ago

      I’m not crazy about directories, they get spammed out pretty quickly. I only use them for local sites, and I look for local directories, they tend to be the cleanest.

  • Lenka Says
    7 years ago

    I can not even say how much thank you for this post. I think, for me > one of the best i´ve recently read about link building. I´m beginner in SEO and this post set up my mind on the right path ( I hope so ) …i had a little chaos in my head before. Btw. Why don´t you use social buttons for sharing your content?

  • Mat.Erial Says
    7 years ago

    Monster post dude, well done for putting in the efffort! I use most of these but trying to do more high end PR stuff, which needs you to commit $$$.

  • Duraid Says
    7 years ago

    Hey Ryan, great post, thanks for sharing all of the examples.

    I’d love to know how I can get my hands on #11 Landing Press Links. You mentioned we could get it for free if we signed up for your course but it seems to only be available for paying users, or am I looking in the wrong place? 🙂


    • Ryan Stewart Says
      7 years ago

      You’re looking in the right place. That module is only available for paying members, sorry!

  • Val Says
    6 years ago

    Excellent article Ryan, great job! I like it a lot the Skyscraper Method. I know it from Dean but perhaps I would use it to write “25 Link Building / Outreach Strategies”. Just teasing you… well done.

  • Kavita Says
    6 years ago

    Great article Ryan, some great opportunities for link building techniques! A very helpful tool you mentioned is Majestic, this is a great tool for conducting a competitor analysis to mirror any high-value links or improve any existing ones. I’ve also created a list of of obtaining high-quality links that will improve your business in just one hour.

  • scott flear Says
    6 years ago

    new to this blog. First post I’ve read.

    Great read, I was looking for some alterations to the mentioned templates and yours seem to have a nice twist compared to Brian, Neil etc.

    Will sub to the email list. Looking forward to hearing more and taking tips to help grow my own sites!

    • Ryan Stewart Says
      6 years ago

      Thanks Scott, glad you joined the list – I think you’ll get good value from it.

  • Alexander Bickov Says
    6 years ago

    Can I suggest another tool? Capsulink is a huge resource for staying on top of broken/dead links and employing really great analytical strategies. It’s the easiest resource I’ve come across for this kind of thing – I highly recommend checking it out.

  • Joshua Allen Says
    6 years ago

    Awesome post Ryan! I really like that you use search operators instead of just scraping with scrapebox.

  • Olivier Says
    6 years ago

    Great list, Ryan.

    One tactic I have been using is setting up a Facebook audience targeted at users who are also web admins in my niche.

    Web admins means they usually have a website as well, so anytime I get a share or like from a page I reach out to them to post a link on their site.

    They’ve already shown that they like the content, so they are very likely to post a link on their site too!

  • Winnie C. Says
    6 years ago

    My blog response is only a few characters. I was grasping information you have shared on blog commenting and I like the example that you have given. Indeed it is value addition information to your blog.

  • Rajiv Singha Says
    6 years ago

    Lovely article Ryan! Many writers explain similar tactics but what I loved about yours was you sharing the outreach email format too. Thank you for that.

    I got a question. The Local Blogger Outreach part – The image shows search volume and CPC below the query. Is there a plugin or something for this?

  • Alex Says
    6 years ago

    What a fantastic article. So much to implement.

    I like the practical examples!

  • Jae Burnham Says
    6 years ago

    Holy SHIT!

    I can’t believe you wrote all of this. Most “gurus” would’ve made me paying a f*&^ load for this and just gave it freely.

    Gotta admit man I am still reading it. There is just so much.

    I truly loved that you put your email templates done for all to see. I don’t lack the initiative I lack ability to write. But you have made it easy to run with.

    I wish I could contribute some wise words but fuck you make me look like an idiot with this.

    Best to you.

    Jae Burnham

  • Sila Mahamud Says
    6 years ago

    Ryan you have done great post and really like that you use search operators instead of just scraping with scrapebox. I was grasping information you have shared on blog commenting and I like the example that you have given. Thanks for your great post.

  • Corvin Says
    6 years ago

    Wow by far the best post about link building I have seen. Also watched your videos on it. First time I fully understand it. So we’ll explained and easily comprehended. Thanks a ton..

  • Tyson Says
    6 years ago

    Awesome stuff! Question – does this type of link building still work well for local SEO (you know joe the plumber who wants to rank his site) just making sure there are relevant blogs that we can get sponsored links etc on. Thanks for all the good stuff you put out!

    • Brendan Says
      6 years ago

      Definitely! There’s an example in the post about finding sites that are relevant by topic, or by geo, so if you have either, it’ll help.

  • Alicia Sawyer Says
    6 years ago

    Hi Ryan post was just awesome. What about social bookmarking websites ? Should we submit our link their? And what strategies we should use to improve our keyword ranking

  • Bodenseeschifferpatent Prüfungsfragen Says
    6 years ago

    thanks for awesome post.

  • Steven Says
    6 years ago

    Is it OK to share on Facebook? I really like what you guys are up too. Keep up the good work!

  • Paddy Says
    6 years ago

    Great strategies for link building

  • ROhit Says
    6 years ago

    Awesome Post!! Great to learn and execute… Many Thanks!!

  • Bryan Says
    6 years ago

    Hi Ryan – This post is epic and I’ve just been reading your interview on PBN Butler. I’ve been wavering recently on where to focus my resources: PBNs vs outreach, and you’ve inspired me to focus more on the latter, so thanks for that!

    Question – In terms of the return on your VAs’ time, what order would be your top three (or five or hell, 10, if you’re feeling generous) of the above in terms of seeing results? i.e. would you rather have your VA do 100 hours of infographic outreach or blog commenting etc.

    I’ve been working on instruction documents for a few of these and I’m finding it really hard to decide which to focus on!

    • Ryan Stewart Says
      6 years ago

      right now, they only do prospecting for bloggers and guest post opportunities, thats it!

  • Leo Says
    6 years ago

    Ryan, I enjoyed your post. In terms of ranking strength how would you rank the following from strongest to weakest?
    1. blog post comments
    2. Profile/Forum links
    3. Directory links

    Is there such thing as building too many links from these sources?

    • Ryan Stewart Says
      6 years ago

      3, 1, 2

      You want to limit the number of links you build on these sites – focus on getting contextual links from blogs first to build a solid foundation.

  • Sukma Says
    6 years ago

    I’m newbie sir, this informations is very good. thanks

  • Shalini Says
    6 years ago

    Great idea for that post, the Link building is a most important SEO skills. Actually it’s a culmination of several different skills and it will be need to master content creation, sales, programming, psychology and good old-fashioned marketing if you want other people to consistently link to your site.

  • Monazir Ansari Says
    6 years ago

    Hey! Ryan Stewart, hope u doing well!!
    This is the first time I ever spent great time on reading with so interesting and found so informative. Very special thanks to for such informative post.
    I don’t have much experience, but I’m learning with passion. Please do me a favor, I’ve started a website for Digital Marketing information sharing purpose. Sorry in advance SIR!! I’m putting a link in website form, please guide me for the best improvement.

  • Adwait Says
    6 years ago

    Hi, the article ‘using infographic for link building’ that you have recommended in tools/resources section, is no longer available. Please update with another article for the same.

  • alifaakter Says
    6 years ago

    Great job you did by sharing high PR site. Thank you. It will help a lot for ranking in search engine.Keep it up.Thanks again, Take Care

  • Nirav Dave Says
    6 years ago

    Hey Ryan,

    I am not going to lie. This is one of the best post covering all the outreach strategies. I am a Brian Dean (backlinko.com) follower & student for a while and have had great success with infographic link building for ourselves and clients. We’re now trying our hands on ‘Broken Link Building’ & Roundups’. So let’s see how it goes. I am simply
    going to follow your suggestions.

    Your course looks very promising too. I wish I can buy it someday and train my people without getting involved one to one.

    Thank you so much!
    Nirav Dave

  • Dmitry Says
    6 years ago

    You killed it with this post Ryan! So many great techniques covered here.
    Question: When you guys do outreach on behalf of a client, do you guys go ahead and create a branded email e.g. jason@abcmortage.com or do you just go with jason.wilks.mortgage@gmail.com ? I think I’ve seen you guys using gmail in one of your screens.

    Would love to hear your thoughts on this and what works better for you if you tried it both ways.

    Can you te

    • Ryan Stewart Says
      6 years ago

      we have personas that we use for guest posting outreach and we create an email on behalf of the client for PR / campaign style outreach.

  • pk Says
    6 years ago

    Ryan, thank you for sharing the list!

  • Jennifer Says
    6 years ago

    Hi Ryan
    I’ve read your post many times. It is very interesting and awesome! I didn’t get many links when I did outreach. This is a very informative article. It is valuable. I think It helps me a lot for outreaching. Thank you for sharing this kind of information with the readers. Keep on informing us.

    6 years ago

    Thanks for Sharing.

  • Vironica Jerry Says
    6 years ago

    thank you for sharing and guidance. helpful post.

  • NHLHDStream Says
    6 years ago

    Wow ! nice collection, keep writing 🙂

  • Booth Boy Says
    6 years ago

    Thanks for taking the time to put together a comprehensive list of techniques, I’ve read quite a few articles pertaining to SEO and I have to say this one stands out and is by far the mot helpful!

    Keep up the great writing and thanks again!

  • Roman Says
    6 years ago

    Hey Ryan, great post, exactly what I was looking for to improve my white hat SEO. By the way, the VIDEO LINK method can be improved a little bit. You can publish a relevant VIRAL video with a link to your special page in a description. Then create this special page on your website with this video and a couple more so users can stick around. How about that?

  • Jonathan Says
    6 years ago

    Hi Ryan,

    Thanks for writing this! A lot of useful information. I started reading it late last night and continued this morning. Motivated me to get out bed early and beat the Copenhagen cold to finish it off. Definitely worth it!

    Best wishes and looking forward to exploring Webris in more detail over this weekend.

  • Alex Says
    5 years ago

    Really appreciated your post, are you able to provide more insight into these operators?:
    “How do I find “blog comment” opportunities?
    We’ve got a few hundred search operators we use to find opportunities.”

  • VA Says
    5 years ago

    Useful and relevant post!. Thanks for this!

  • Sarfraj Lakdawala Says
    5 years ago

    First of all, I agree with you that there are countless opportunities for building links and you explained also well.

    By making a relationship and increasing your network, you will be able to get links for your website easily.

    As an affiliate marketer, I always ask to whose I did a review on my website and they provided me. By doing these methods, I have accumulated 9 links in just 1.5 months period.

  • Q Says
    5 years ago

    O my word! An actual useful post on building links which is actionable.

    Thanks for the value. Also love the laces site.

  • Ram Gupta Says
    4 years ago

    Thanks SARFRAJ

    Its rely true.

  • yasmeen Says
    4 years ago

    Nice article on link building.
    Appreciate your efforts for putting this together.
    Thanks for sharing.

  • Prusa Seo Says
    4 years ago

    Today i said, i wanna learn new something about seo, so i learned two things from you. Thanks bro.

  • Naman Modi Says
    4 years ago

    Thanks for the useful steps. I usually pay good attention to how actively plugin is maintained & how often plugin supports questions are answered in the forum.

  • rajeekumar Says
    4 years ago

    it really helps beginners to create quality backlinks for their sites.

  • Shivani Says
    4 years ago

    Great post, very nice article is written very well, so much information has been received thanks.

  • Shivani UMEACADEMY. COM Says
    4 years ago

    Wow Great Article Very Good Information This article helped me a lot, thanks to it

  • Sam Jean Marc Says
    4 years ago

    Hi Ryan, Always refreshing to hear “straight to the point” link building advice. I would suggest adding another point. Create a piece of content with a higher perceived value eg a small widget, tool, plugin, etc. I don’t mean something too huge, rather something that could be achieved in an afternoon or even just outsourcing it.

    (This is not a pitch), but my wife & 10 year old Son recently created a simple font combination tool that seems to work a lot better with the little outreach work we have done. eg DR 87 highly relevant domain etc. It was quite simple to make. I could imagine someone making a small widget, plugin, browser extension.

    I totally understand that for some people that seems “out of reach” to create, but I guess that’s the point, most people will think that and not do it, making it an excellent way to generate some good backlinks and not just pretend to be another expert author.

    It would have been much harder for me to produce a written piece of content and then try to pitch it to high DA sites than it was to create small digital tool. To be honest it felt a lot easier pitching it too.

    Here is simple tool we created: https://www.boldwebdesign.com.au/font-combinations-for-web-designers.html

    What are your thoughts on the idea?

  • Miley Cyrus Says
    4 years ago

    Thanks for the article, it was very helpful.

  • Umesh Joshi Says
    3 years ago

    Ryan, this article about “link building strategies that work” is pure gold 😉 Since February 10 I launched completely new website with little SEO knowledge and implemented a LOT of stuff you mentioned about. And have great results so far! Thank you again for your awesome work!

  • Shivani Says
    3 years ago

    I am also following the techniques you have mentioned in your article. But I just want to know that can we use these methods for in hospitality industry.


  • www.limotorsh.com Says
    3 years ago

    as always nice post

  • Hamza Hashim Says
    3 years ago

    Hello Ryan,
    This indeed more than a definitive guide to link building. Oh my God, this article is enough to turn into a course and sell it.

    You really gave out a lot here. Honestly, link building is still very important as far as SEO is concerned in 2017 and beyond. Anyone who still neglecting is only making a grave mistake because, without it, there’s certainly no SEO (Maybe that’s my own opinion).

    I’ve read a lot of guides in the past about SEO, but this is the more comprehensive and I will start implementing the strategies right away as I’m currently trying to rank a new Amazon review site I started and I hope the strategies you share will work for me.

    Thanks a bunch for sharing.

  • Peter Parker Says
    3 years ago

    That’s right. Link building should be natural and no one should dare to cheat Google 🙂
    But i know people, who are cheating and getting huge success. I did bought paid backlinks back in 2017 from zvmarket.com and it was amazing experience. Don’t know NOW how things are

  • abstracttechgroup Says
    3 years ago

    Thanks for posting an informative article!

  • pslmatches Says
    3 years ago

    Thanks for taking the time to put together a comprehensive list of techniques

  • troy Says
    3 years ago

    Good job.

    But I don’t see any share buttons.

  • Farhan Says
    3 years ago

    It was very helpful.Thanks man!

  • Lyn Says
    2 years ago

    May I just say what a comfort to uncover somebody that genuinely knows what
    they’re talking about on the net. You certainly understand how to bring a problem to light and make it important.
    More and more people need to check this out and
    understand this side of your story. I was surprised you are not more popular since you certainly
    possess the gift.

  • Shubham Says
    2 years ago

    Thank you for this valuable post it was very helpful. I really appreciate your effort. please keep us update.

  • Matthew Ryan Says
    1 year ago

    It is an awesome post, thanks for taking time and putting together some extremely helpful things. Link building helps in getting more visitors to the website and helps in generating more leads.

  • Emmanuel Dan Says
    1 year ago

    Hey ryan. great article

  • Pro Content Club Says
    1 year ago

    Great article Ryan. Thanks for sharing with us. These are some of the very important strategies when it comes to link building. Keep up the great work of providing valuable information to your readers.

  • Arthur Mcclure Says
    5 months ago

    Nice post. I learn something totally new and challenging on websites

  • Jalen Aguirre Says
    5 months ago

    I just like the helpful information you provide in your articles

  • Averi Bean Says
    3 months ago

    very informative articles or reviews at this time.

  • Jean Says
    3 months ago

    What a great Blog Post Keep it Up.


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